Audi Annual Report 2014
we create
progress innovation responsibility passion tomorrow

we createprogress

01 The crystal gazers.

Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG, and innovation expert Prof. Ulrich Weinberg talk about a future in which the automobile will expand beyond what it has been. read story

The crystal gazers

02 The snow kings.

Their element is the wild snowy terrain off the marked ski slopes. Welcome to après-ski with freeskiers Nadine Wallner and Bene Mayr. read story

The snow kings

03 All according to plan.

A tongue-in-cheek TV commercial. An advertising campaign for used cars. We continue the story. read story

All according to plan

04 The Internet of the Rings.

What will it be like when machines, ma- terials and entire factories communicate with each other and with us? A factory tour of Industry 4.0. read story

The Internet of the Rings

we createinnovation

05 Icon3.

Beautiful. Fast. Sporty. Homage to an icon in three generations: the Audi TT. read story


06 Night Watch.

In the name of the Audi laser light, this spy thriller takes us directly into the future. read story

Night Watch

07 Bobby vs. Biela.

The Audi RS 7 piloted driving concept competes against racing legend Frank Biela. A top-notch duel. read story

Bobby vs. Biela.

08 Efficiency and emotion.

TDI, TFSI, e-tron, g-tron and h-tron – Board Member for Technical Development Prof. Dr.-Ing. Ulrich Hackenberg discusses the drive systems of the future with some of his engineers. read story

Efficiency and emotion

09 The desert rumbles.

Secret commando mission: the press shoot for the new Audi Q7. A live report from the California desert. read story

The desert rumbles

we createresponsibility

10 Big Data. Big Change. Big Opportunities.

Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organization, and Prof. Viktor Mayer-Schönberger discuss the digital revolution and how it is changing mobility. read story

Big Data Big Change Big Opportunities

11 Room for innovations.

How Audi creates the necessary conditions so that employees can develop innovations jointly, despite different locations, languages and time zones. read story

Room for innovations

12 Bee ahead.

The Audi Environmental Foundation sponsors the HOBOS 4.0 project, which takes an entirely new approach to researching bee behavior: “Vorsprung durch Technik” in the beehive. read story

Bee ahead

13 The fascination of procurement.

How can we source a technology that does not yet exist and is still at the development stage? We take a look behind the scenes of procurement. read story

The fascination of procurement

we createpassion

14 24+1.

In 24 statements, three Audi racing experts describe their key moments on the road to the 13th victory in the 24 Hours of Le Mans. read story


15 What I want, when I want, where I want.

The new Audi mobility services combine individual mobility with considerable independence and totally personal style. read story

What I want when I want where I want

16 Wild worlds.

Gigantic waves, the Ducati Monster 821 and the Lamborghini Huracán LP 610-4. Pure dynamism and emotion when they meet. read story

Wild worlds

17 Blog 'n' roll.

Prague. Amsterdam. Milan. We sent three well-known travel bloggers on a journey in the Audi S1 Sportback. read story

Blog 'n' roll

18 Miami Twice.

Making a guest appearance at Design Miami: the Audi prologue, the new design star from Audi. Audi chief designer Marc Lichte. tells us what makes it so unique. read story

Miami Twice